How would you determine the value of executive coaching blogs?
When a new coaching firm publishes its initial blog you might expect to read about how the firm came to be, about a client experience, or even about the principal coach. These are all quite typical – believe us, we’ve done the research. This one aims to be different however. Our opening topic is something even more basic
Executive Coaching BLOGS, in general.
We’d like to start with a distinction between what coaching website audiences may be used to, and what they really deserve. We’ve discussed what’s commonly out there. Our plan is to deliver something different from the start: value to our visitors, not filler. Too many coaching firms blog just to increase name recognition and to get picked up by search engines. These are sound business practices, but in the course of gaining the reader’s mindshare, a lot can be overlooked.
Too often a blog entry communicates: “Hey – I like this article. You should read it,” or “In my humble opinion, this is what I think about topic X”. When drivel gets blogged, readers end up sifting and pecking to find the kernels they can actually use, unsure of how far they’ll need to dig, or how many clicks and articles away they are from reliable stats, facts, and useful data.
The content behind the headline has to be worth the click.
There should be something useful and within easy reach for the reader when opened…not just an opinion on someone else’s work or a series of other links. I want you to be rewarded for your click so you keep coming back.
What can you expect from the Onward Executive Coaching Blog?
- Research. You’ll be pointed to good, peer-reviewed research. It’s everywhere, in journals, business publications and independent studies.
- Facts. We’ll share hard data with you on the workplace and how coaching relates to it.
- Trends. Industries, and the services and competencies that cater to them, are constantly evolving. We’ll bring them to you as best we can.
- Reliable insight. Not off the cuff opinions or untested claims. Expect support for the insights we share.
- Information you can USE. Period.
The goal of an executive coach should be to bring value. And if you feel one of our blog posts doesn’t deliver that, we want to hear about it. Further, we invite you to let me know what interests you about executive coaching and how it relates to your job role, your industry or your professional career, so we can publish even more useful entries, not drivel.
The value of executive coaching blogs is in provoking insight, and we aim to do that here!
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